Meta, Google & TikTok ads agency in the Philippines. Creative that keeps up with spend.

On Meta and TikTok, creative now does much of the targeting. The platforms decide who sees an ad largely from the ad itself, so the brands that win are the ones testing more concepts, faster.

• New concepts every month, not new crops of the same image.
• Hooks tested in the first three seconds, then scaled when they hold attention.
• Formats matched to placements: 9:16 for Reels and Stories, 4:5 for feed, 16:9 for YouTube.
• Winning concepts go straight into the next shoot plan at MKD Films.

Because production sits in the same building, the gap between “this hook works” and “here are ten more like it” is days, not weeks. See our video production team.

There is no fixed price for a Facebook ad. You set a budget and compete in an auction, and what you pay per result depends on your audience, objective, creative and timing. Costs rise through the Christmas quarter and around big sale dates like 11.11 and 12.12, when every brand is bidding for the same people.

What to budget for

• Ad spend, paid directly to Meta, Google or TikTok.
• 12% VAT, which now applies to digital ad spend in the Philippines.
• A management fee for whoever runs the account.
• Creative production, unless it is already covered by a content retainer.

We set budgets backward from your numbers: what a customer is worth, what you can afford to pay for a lead or a sale, and how much data the platform needs to learn. Meta’s own guidance is roughly 50 optimisation events per ad set per week to exit the learning phase, so budgets have to be big enough to get there. Every proposal shows recommended spend separately from our fee.

Boosting posts vs Ads Manager

Boosting is fine for a quick push, but it limits your objectives, placements and testing. Anything that needs to make money belongs in Ads Manager, with proper tracking and a structure built to learn.

1. Diagnose. A full audit of the account, the tracking and the creative: where money is leaking and what the data can and can’t be trusted for.
2. Build. Fix tracking, restructure campaigns around clear goals, and produce the first batch of test creative.
3. Run. Launch, read the early signals, cut losers quickly and move budget to what is working.
4. Scale. Increase spend on proven campaigns, keep the creative pipeline ahead of the budget, and open new channels only when the core is profitable.

We work across F&B, hospitality, beauty, real estate and retail, with the same creative team behind work for Txoko Asador, Refinery, La Cabrera, HOUSE29 and RAION. For organic content, see our social media marketing retainers.